Tuesday, April 14, 2009

5 questions you should ask before you sign-up for a craft show

Time for my monthly business tip! If you are a newsletter subscriber, you already received this article in your email inbox yesterday. Here's what I have to say about signing up for craft shows:

Most of us have experienced it...eight hours of standing behind our table at a craft show and no sales. All the time and money spent with no return! It's one of the most frightening and sad elements of doing shows. Many times, I have watched artists and crafters end their career over one failed show. Our work is so personal that we sometimes (often incorrectly) blame ourselves for the failure. But your work is rarely why a show fails. There are many factors that contribute to a poor show-some are out of your control and some are within your control. In this economy, it's more important to do what you can to make sure that the odds of a good show are stacked in your favor. Here are some things to think about BEFORE you decide to participate in your next craft show:

1. Remember your target market! If you sell indie style crafts, don't sign-up for a show that's going to draw a crowd that doesn't "get" the indie movement.

2. Ask the organizers how they are going to advertise. If you are paying a booth fee, they should be doing some pretty serious advertising, including newspaper ads. Ask them how big the sign for the show will be (outside the venue) and if it will be seen from the street. (This will tell you if there will be any walk-by traffic.) Again, keep your target market in mind. If you are sell primarily kids stuff, you may want to ask the organizers if they are planning on inviting any moms groups...

For the rest of the questions, read my archived newsletter here.